SEO For Coaches is an online SEO for life coach strategy that helps your coaching website appear in search engine results when clients are searching for your specific services. It’s a long-term strategy that requires commitment but can make the difference between your coaching website getting buried under search results or becoming an effective marketing tool that attracts your ideal clients.

Traditionally, coaches have relied on in-person networking and referrals to find clients but a well-implemented SEO strategy can scale your coaching business sustainably by driving traffic and leads to your website. It’s a cost-effective and measurable marketing technique that allows you to build a robust online presence that attracts new leads over time.

SEO Demystified: A Step-by-Step Approach for Coaches to Boost Visibility

Modern coaching SEO is a multi-faceted process that involves a range of techniques including keyword research, on-page SEO, technical SEO and off-page SEO. It takes a lot of work to get it right but, when done well, can give you the best possible chance of ranking your coaching website on Google’s first page for its target keywords.

A great place to start is by thinking about the types of coaching clients you help, their struggles and what words and phrases they would use to describe them online. Then enter those terms into a keyword research tool to find low competition keywords that can easily rank on Google.

Optimize each of your web pages and blog posts for those keywords by including them in the title, description and URL. Make sure the keyword is also in your meta title (though be careful not to go over 2.5% – this can make your content look spammy) and include it in your permalinks.